
Hannah Almassi is the Editor in Chief of Who What Wear UK. She joined in 2015 when she launched the UK sister site following a seven-year tenure at Grazia magazine as fashion news and features editor. With experience in print and digital across fashion and beauty, Hannah has over 18 years of experience as a journalist, editor and content strategist. Her opinion has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com and she is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.
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I Got My Love for Cozy Sweaters From My 63-Year-Old Mom—Here Are 24 We're Both Eyeing RNSpecifically from J.Crew, Reformation, and Banana Republic.
By Nikki Chwatt
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I Just Got Back From Rome, and Now I Want to Add These 35 Zara Items to My WardrobeSiri, how do you say elegant in Italian?
By Caitlin Burnett
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Soon to Be Spotted in Aspen, Zermatt, and Courchevel: The Chic H&M Collab That's Set to Dominate the Slopes in 2026Après-ski moments too.
By Nikki Chwatt
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I Went Through Every Page of Zara's New Arrivals—These 15 Items Stood OutFrom coats to skirts.
By Audry Hiaoui
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I Can't Get Over These Chic Reformation Items That Are Temporarily Discounted for Cyber Monday25% off, people!
By Caitlin Burnett
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If You Buy Just One Thing From the Reformation Sale, It Should Be This Cult Item—Trust MeIt-girl approved.
By Allyson Payer
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If Chic Jeans-and-Boots Outfits Are the Goal, Don't Miss These Standout Picks From Zara, Madewell, and NordstromBring on a stylish fall-and-winter closet.
By Jennifer Camp Forbes
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Satin! Cashmere! Soft Things! 19 Cozy Basics, Uggs, and Accessories for a Chic WinterJ.Crew, Gap, Aritzia, and more.
By Audry Hiaoui

