Start Sending Hints Now, Gucci's Christmas Collection Is Out of This World
Gucci is proving once again why it's a luxury fashion brand that continues to stay relevant—by paying attention to the way its customers consume the brand on different media, and continuing to innovate. For this year's holiday season, the brand has teamed up with Spanish artist Ignasi Monreal to launch its Gift Giving campaign with interactive content available on the Gucci app. So what exactly will you find? Digital greeting cards to send onto friends, filters to customise your photos, and an interactive version of the Gift Giving book.
Gucci's holiday collection includes eccentric updates on classics you already love—like the Marmont bag, Princetown slippers, and Ace sneakers.
We're starting our Christmas wishlist early this year, and sending a subtle nudge to family and friends with these five hero pieces below.
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Amanda Bardas is an award-winning leader with 15 years experience building modern digital media businesses. She is currently the head of Val Morgan Digital Publisher. She joined the Val Morgan team to help launch its digital business and to shape the content team of the future. In six years they’ve grown to become Australia's largest youth network by bringing together household name brands including Fandom, LADbible Group, POPSUGAR, BuzzFeed, and Tasty, all under one roof.