Finally, This Hard-to-Source The Row Bag Is Officially Back in Stock
The Half Moon bag has been an instant hit since it first arrived, ensuring it flew out of stock immediately. Now, this enduring style is finally back in stock.
The idea of an It bag feels a little outdated these days. Luckily (for the planet, and our wallets), gone is the era in which a different designer bag was "in" each week, and brands battled it out to create the quirkiest style that would be desirable only until the next one came along. Now, the most-wanted luxury bags have one thing in common—they're all incredibly timeless; and there's much less expectation to tote the latest style. Think about the Hermès Birkin (first designed in 1984), a quilted Chanel (from 1955), or Fendi Baguette (1997). Even more modern designs considered to be "cult" like Loewe's Puzzle (2014) or Bottega's latest Andiamo are designed with longevity in mind, rather than burning fast and bright. In fact, the less logos and recognisable detailing the better for bags in 2023 (thank you, quiet luxury), and The Row's Half Moon bag is the perfect case in point.
Simple and understated, and all the more luxurious for it, The Row's bags have become some of the most sought after by those in the fashion industry (and amongst celebrities too) in recent years. From the banana crossbody that launched a thousand high-street dupes, to the Marlo—the travel and work tote bag of choice for those in the know. The Half Moon is no different—a smooth leather, logo-less (bar a blink-and-you 'll-miss-it brand inscription), small shoulder bag, reminiscent of the styles popular in the '90s. And while it seems to have particularly captured the hearts of fashion people everywhere, the Half Moon has been carried by some of the most stylish minimalists (think Kendall Jenner, Emily Ratajkowski and Elsa Hosk) for a good few seasons now, and will continue to be for many years to come.
This is what makes The Row's Half Moon such a wise and safe investment, in case you were considering taking the plunge. Its beauty lies in its timeless versatility and impeccable quality, not in its popularity right now. And while it's not a practical roomy tote (although it does fit a surprising amount in), there's no arguing it makes for the ultimate 'throw over your shoulder' bag that works effortlessly for all dressier events, but also just for popping out of the house unencumbered.
The only problem? Like many of The Row's best pieces, tracking it down has been a serious feat. Luckily, I've been keeping an eye out for its return, and finally, the beloved style is back in stock. Sticking to the classic appeal of the bag, the restock offers black, brown and white colourways.
Keep scrolling to shop The Row's Half Moon bag, and see how fashion people and celebs have been styling theirs recently...
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Emily Dawes is an editor, stylist and writer with over 12 years in the industry. Known for impeccable taste, our readers trust her advice, especially in her column, expensive-looking high street buys. Working for Who What Wear UK since 2020, Emily has been a contributing editor, branded content editor and affiliate editor. Now, as senior shopping editor, she leads the e-commerce content strategy. After obtaining a BA in English and American Studies from Nottingham University, Emily landed at The Mail on Sunday’s YOU. As the magazine’s fashion editor, she travelled the globe to style and direct fashion editorials and celebrity cover shoots. As a freelancer, she has styled Grazia cover shoots, developed brand marketing and content plans and worked with VIP clients including Elizabeth Day.