Bridal Fashion Has Never Been Cooler, and These 54 Pieces Prove That

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(Image credit: Image courtesy of Rixo; PICTURED: Rixo skirt suit)

I have never fantasised about what I will wear on my wedding day—big princess gowns and heavy lace have never appealed to me, so I could never picture it. I am getting married this year, and when I started searching for a wedding dress, I was really surprised by how many things I found that really felt like me. Bridal fashion has never been as cool or fun as it is in 2022. Designers are now targeting those like me who want something a little less traditional. The pandemic has also changed the wedding landscape—some are sticking to intimate micro weddings, and others are making up for lost time with four-day extravaganzas with multiple outfit changes. This means brands are now creating "wedding wardrobes” and playing with textures, embellishments and silhouettes like never before.

I have found my dress, but my Instagram algorithm is still constantly targeting me with shoes, dresses, veils, you name it. And so I have put all this scrolling to good use and below have shared an edit of 54 items that all have the wow factor. Buying a wedding dress online might sound like a scary prospect, but the likes of Net-a-Porter and Matches have amazing edits of gowns and party looks, so you can try on an Alexander McQueen wedding dress in your living room if you’d like. When it comes to shoes, I’ve found the most beautiful crystal-encrusted tulle pumps by Christian Louboutin and also love the Jimmy Choos with exaggerated bows on the toe and heel. Below, you’ll find options from the big players in the British bridal scene such as Emilia Wickstead, Erdem and Galvan, but contemporary brands like Sleeper, Rixo and Reformation are also all entering the bridal space, with options under £1000. Whether you’re planning a wedding or just want to look at some really beautiful things, keep scrolling for my comprehensive edit of the best bridal items to buy online.

Shoes

Dresses and Separates for a Less Traditional Look

Gowns

Party Outfits

Accessories

Next up, wedding guest dresses we love for 2022.

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Emma Spedding
Emma Spedding
Freelance Fashion Editor

Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.