Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 30 fashion and beauty finds on their current wish list.
Shopping for the holidays has gotten easier since I became a fashion editor. I'm basically online shopping 24/7 for my job, so I run into things worthy of adding to my cart on the daily. At this point, my friends and family call me the gifting pro. And I'm here to pass my gift-giving expertise to you. Below, you'll find 30 exceptional finds that are perfect for everyone on your list. A friend who's always looking for her next favorite beauty product? Check. A dad who needs a bit of a style boost? Check. A mom whose handbag obsession is growing year by year? Check. I've got anyone you're shopping for covered. Keep scrolling to see my finds.
Zara
Short Knit Coat With Scarf
I tried this on, and it's so cozy.
Papier
Joy Hardcover Notebook
For your friend who's always deep in thought.
Anine Bing
Mini Grace Bag
This color is so good.
Scoop
Square Toe Ballet Flats
Ballet flats are always a yes.
Monday Body
Joshua Tree Top
If you have a fitness lover on your list, I've been obsessing over everything Monday Body has for workouts.
Scoop
Faux Suede Cropped Bomber Jacket With Faux Sherpa Lining
Such a good affordable fashion find.
Merit
Five Minute Morning
I can't get over the price of this whole set… Run, don't walk.
Free Assembly
Grandpa Cardigan Sweater
So cute and cozy.
Dearfoams
Cozy Comfort Terry Slide Slippers
Slippers never fail as gifts.
Brilliant Earth
Diamond Tennis Bracelet
Make dreams come true.
Olaplex
No.4 Bond Maintenance Shampoo
No.5 Conditioner
The best duo.
Dyson
Supersonic Hair Dryer Refurbished
A steal.
Apple
AirPods Pro
Headphones are always the thing that I never want to buy for myself, so they're the perfect gift to unwrap during the holidays.
Stanley
The Quencher H2.0 Flowstate Tumbler
This went TikTok viral for good reason.
Tory Burch
Tory Watch
Classic.
Adidas
Samba OG Shoes
These have been going strong in the fashion scene, and I don't see them stopping anytime soon.
Adidas
All Szn Fleece Graphic Polo Sweatshirt
I love the preppy vibe.
Tory Burch
Miller Watch
The two-tone is just *chef's kiss.*
Gldn
Micro Signet Ring
This custom ring is such a thoughtful gift.
Aligne
Gilda Maxi Trench Coat
Okay, I might be getting this for myself.
DKNY
Balance Compression High-Waist Flare Tight With Slit
The perfect split-hem leggings.
Textale
Fresh Rain-Repel Hoodie
My dad lives in NorCal where it rains a lot more than I'm used to. I think he'll appreciate this rain-repellent hoodie.
Textale
Fresh Stain-Repel Tee
My husband is always looking for a good white tee.
Lightbox
1ct. Tw. 14k Gold Bezel Studs
The girlies have been obsessed with bezel jewelry lately. Just look at TikTok.
Braun
Skin i·expert Smart IPL
This is supposed to be magic. (I just might have to give it a try.)
Amika
Perk Up Dry Shampoo
I may be biased because I use this, but any beauty lover would be ecstatic to open this dry shampoo. It's that good.
Gldn
Flora Meuse Band
How cute are the flowers?
Laneige
Lip Sleeping Mask Mini Kit
I can't believe this is only $30, but I'm not asking questions!
Anneliese Henderson is a New York
based senior editor on the branded content team at Who What Wear where she covers the latest in fashion, beauty, and lifestyle. When she’s not writing about her favorite trends, you can find her reading romance novels or running around the town with her Bernese Mountain Dog, Rosie.