
Eleanor Vousden
Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman
Home and junior beauty editor at beauty website Powder. She has also contributed to Wallpaper and Elle Collections with written and styling work.
Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.
Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson.
She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.
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Mark My Words: The Bevelled Bob Will Be This Year's Most Requested Short Haircut
It's shaping up to be a major hair trend.
By Eleanor Vousden
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From Chocolate Cherry to Milky French, These Are the Pedicure Trends to Save Down Now for the Year Ahead
Pedi inspo aplenty.
By Eleanor Vousden
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Dermatologists Recommend These Products for Rosacea More Than Any Others
Everything we want you to know.
By Eleanor Vousden
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We're Editors—This Is Our Ultimate List of the Best Foundations We've Ever Tried
Your match awaits.
By Eleanor Vousden
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We Spent Weeks Testing the Best Hot Brushes on Different Hair Types—These 8 Wowed Us (and the 7 That Came Close)
A salon-worthy blowdry at home.
By Eleanor Vousden
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No Joke, This "Invisible" Mascara Has Replaced My Lash Lift Appointments
The next best thing to an LVL.
By Eleanor Vousden
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This Spring-Coded Nail Trend Will Have You Ditching Your Winter Polishes Immediately
I didn't see this one coming.
By Eleanor Vousden
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From "Colour-Melting" to "Buttercream Blonde", Hairstylists Predict These 7 Hair Colours Will Dominate the Year
Time to book that salon appointment.
By Eleanor Vousden
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Is Masseter Botox the Key to a Defined Jawline and Less Jaw Pain? I Put It to the Test
I have thoughts.
By Eleanor Vousden
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A Celebrity Manicurist Told Me This Is How to Make Your Manicures to Look More Expensive
Take notes.
By Eleanor Vousden
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I Tried Every Victoria Beckham Beauty Product—These Are the Ones That Deserve a Spot in Your Makeup Bag
What's worth trying.
By Eleanor Vousden
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Whether They're £30 or £300, the Most Expensive-Smelling Perfumes All Have This One Thing in Common
Compliments? Guaranteed.
By Eleanor Vousden
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From Glass Nails to Blurred Lips, These Are the 6 Beauty Trends Defining 2026
The experts have spoken.
By Eleanor Vousden
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I've Been Wearing the Oura Ring for 3 Months—Here's What You Should Know Before Buying One
An editor's honest thoughts.
By Eleanor Vousden
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I Tried the Exact Eyeliner Shade Victoria Beckham Swears By, and Now I Know Why It's a Best-Seller
The eyeliner to replace all eyeliners.
By Eleanor Vousden