Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
The Latest
-
-

This 'Dated' Anti-Jean Trend Is Back and Dividing Our Editors
They're everywhere.
By Imani-Nia Francis-Tsolaki
-

Bella Hadid and Katie Holmes Just Wore the Affordable Boot Brand You Probably Haven’t Heard Of
Form meets function.
By Brittany Davy
-

I’m in My "Cosy but Chic" Era—17 New-In January Pieces That Set the Tone Perfectly
Cocooning season is here.
By Marina Avraam
-

According to French Women, Dark Jeans Look Best With This Non-Black Neutral
Not beige, burgundy or brown.
By Felicia Pennant
-

I'm Only Buying Elegant Pieces in 2026—17 H&M Buys That Are Already on My Wish List
Ready for the chicest year yet.
By Florrie Alexander
-

If You Want to Be On-Trend for 2026, Retire These 6 Jewellery Trends (and Wear These 6)
Grab your jewellery box.
By Jasmine Fox-Suliaman
-

It's True: These Classic Shoe Styles Always Look Good With Jeans
Infinite possibilities.
By Poppy Nash
-

H&M's Expensive-Looking Jeans Have Just Been Restocked—Three Editors Put Them to the Test
We're very impressed.
By Florrie Alexander
-
High Street
-
-

I'm Only Buying Elegant Pieces in 2026—17 H&M Buys That Are Already on My Wish List
Ready for the chicest year yet.
By Florrie Alexander
-

The 9 Most Expensive-Looking Pieces on the High Street This Week
Handpicked by an editor.
By Florrie Alexander
-

Zara's End-of-Year Sale is Here—11 Elegant Finds That Will Be Gone Before 2026
New-year staples ahead!
By Brittany Davy
-

The COS Winter Sale Has Officially Arrived—19 Buys That Will Make My 2026 Wardrobe So Chic
Elegant finds only.
By Florrie Alexander
-

From Dresses to Bags, I've Handpicked 21 New-In Pieces Just in Time for Payday
Treat yourself.
By Sophie Robyn Watson
-

Zara’s Reversible Jacket Sold Out Instantly—But This New Faux-Fur Version Is Even Chicer
It won't be here by New Year's.
By Florrie Alexander
-

15 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
A ready-made capsule.
By Poppy Nash
-

Is Zara Doing a Boxing Day Sale? Here's What We Know So Far (and What We'll Be Buying)
Run, don't walk.
By Maxine Eggenberger
-

I Have a Strong Hunch These 15 New H&M Buys Will Sell Out by 2026
It's time to focus.
By Hannah Almassi
-

My Friends Always Compliment Me When I Wear This Elegant Zara Blazer—It Won't Be in Stock for Long
Everyone will think it's a designer buy.
By Florrie Alexander
-
Athleisure
-
-

The 4 Cosy Pieces Every Fashion Person Has in Their Cold-Weather Wardrobe
Winter heroes.
By Harriet Davey
-

I'm a 4"11' Fashion Editor—These Are the Best Leggings for Petites I've Tried
No more bunching, hitching up or wrinkling.
By Jazzria Harris
-

Let's Talk About Leggings—Here's What to Wear With Them in 2025
Chic and comfy 'fits.
By Harriet Davey
-

I Walked 10,000 Steps in Over 100 Pairs of Leggings to Find the Best
Here's my verdict.
By Remy Farrell
-

Sorry, Jeans, I Only Wear Leggings Now—17 of the Best Pairs for Every Budget
Comfort is key in 2025.
By Jess Kelham-Hohler
-

I'm Fussy About Workout Clothes, But These 4 Jogging Outfits Are Both Chic and Functional
Grab your water bottle.
By Humaa Hussain
-

Everywhere I Look, Elegant Dressers Are Wearing This Specific, Very Chic Leggings Trend
They're taking over from basic black leggings.
By Natalie Munro
-

Cashmere Loungewear Is the Ultimate Luxury—27 Perfect Pieces for Every Budget
There's nothing better.
By Emma Spedding
-

I Live in Leggings All Year Round—These Are the Most Comfortable, Flattering and Polished Styles Out There
A total game changer.
By Jess Kelham-Hohler
-

The Elevated Basics That Will Make Leggings Look Very Chic This Season
A+ looks.
By Bobby Schuessler
-
Basics
-
-

How to Build a Capsule Wardrobe That Really Will Last a Lifetime
Invest now and keep forever.
By Maxine Eggenberger
-

Fashion People in Paris Wear These Elevated Basics—They'll Make an Outfit Feel Very 2026
Modern and cool silhouettes.
By Bobby Schuessler
-

My Friend Asked Me How To Look Chic in Cold Weather—11 Expensive-Looking Pieces I’m Recommending
Expert approved.
By Maxine Eggenberger
-

15 Expensive-Looking H&M Basics That Will Make You Look Instantly Elegant
You're welcome.
By Remy Farrell
-

I Check Zara Every Day—35 New Pieces I Predict Will Sell Out First
Just so good.
By Maxine Eggenberger
-

The Hardest-Working Staples to Buy Now and Love Forever
A ready-made capsule.
By Emma Spedding
-

7 Winter-Wardrobe Staples to Carry You Through the Cold Snap
Baby, it's cold outside.
By Joy Montgomery
-

Trust Monikh: 18 Chic Pieces I'm Considering Adding to My Capsule Wardrobe
Staples to see you through.
By Monikh Dale
-

The Complete Capsule: Our List of the Best Basics Money Can Buy
The ultimate shopping list.
By Emma Spedding
-

Celebs, Editors and Influencers All Love Jo Malone London Perfumes—17 of Our Favourites
You probably do, too.
By Maxine Eggenberger
-
Denim
-
-

H&M's Expensive-Looking Jeans Have Just Been Restocked—Three Editors Put Them to the Test
We're very impressed.
By Florrie Alexander
-

I Tried the High Street Jeans Every Fashion Person Owns—They're 100% Worth the Hype
As recommended by you.
By Florrie Alexander
-

I'm in My Elegant Era—7 Classic Outfits With Jeans I'll Be Copying This Season
Here's how to elevate your favourite denim.
By Jennifer Camp Forbes
-

I Just Tried On So Many H&M Jeans—These 6 Pairs Were Honestly Amazing
I'm impressed.
By Emily Dawes
-

You Asked, We Answered: The 6 Chicest 2026 Jeans Trends to Know
Put the barrel-legs on pause...
By Ava Gilchrist
-

I'm 5'2" and Hate Trying on Jeans, But These 7 Pairs Changed Everything
A shortcut to style.
By Chiara Perera
-

Every Fashion Person I Know Raves About These Jeans—These Are the Best Pairs for Style and Fit
Our editors wear them a lot.
By Allyson Payer
-

I'm a Picky Jeans Shopper—Finally, I Tried on the Pair Fashion People Always Recommend
They live up to the hype.
By Florrie Alexander
-

7 Easy Yet Polished Jeans-and-Jumper Outfits I Want to Wear All Winter Long
It's time to bundle up.
By Bébhinn Campbell
-

I’ve Never Been a Big Denim Person, But These 7 Trends Have Convinced Me to Give It a Go
New rules.
By Ava Gilchrist
-
Dresses
-
-

I’ve Found it—The Elegant Dress Trend Fashion People Will Be Wearing To Their Chicest Occasions in 2026
Elegance has never been easier.
By Natalie Munro
-

Not Sparkles, No Velvet—This Is the Elegant Dress Trend French Women Wear During Party Season Instead
Typically chic.
By Natalie Munro
-

Prepare Your Wedge Trainers and Skinny Jeans—These Divisive 2010s Fashion Trends Have Officially Made a Comeback
Sign of the times.
By Ava Gilchrist
-

Fashion Editors Navigate the Cocktail Dress Code By Relying On These 8 Tips
Everything you need to know.
By Florrie Alexander
-

7 Incredibly Chic Winter Dress Trends to Try When You're Bored of Your Jeans
Cold weather chic, defined.
By Melissa Epifano
-

9 Sophisticated Yet Simple Autumn Dress Outfits That Are Guaranteed to Invite Compliments
A look for every occasion.
By Maxine Eggenberger
-

21 Chic, Autumn-Ready Midi Dresses That Make Getting Dressed So Easy
Just throw on and go.
By Elinor Block
-

5 Elegant Autumn Dress Trends Everyone Will Be Wearing This Time Next Month
Styles to bookmark, according to the runways.
By Bébhinn Campbell
-

Everyone on My Instagram Feed Is Wearing Dresses From COS, and I Can See Why
They're so very good.
By Maxine Eggenberger
-

I'm a Fussy 4'11" Fashion Editor—16 Dresses I Genuinely Recommend for Petite Frames
You can trust me.
By Jazzria Harris
-
Handbags
-
-

The Stats Don't Lie: These Are the 11 Most Classic Designer Handbag Brands of Our Generation
Immortal appeal.
By Maxine Eggenberger
-
Ask Any Fashion Editor—This Will Be the New Trending Bag of the Season
It's simply stunning.
By Humaa Hussain
-

Not a Flap Bag, Not a Tote: This IYKYK Handbag Will Reign Supreme in 2026
It's a cool-girl favourite.
By Sophie Robyn Watson
-

From NYC to London—Stylish People Everywhere Are Carrying This Chic, Under-the-Radar Bag
It won't be a secret for long.
By Florrie Alexander
-

Every Fashion Person I Know Agrees: These 11 It Bags Are Elegant, Cool and Certified Future Classics
They all have one thing in common.
By Emily Dawes
-

The Margaux Bag Has Been Discontinued, But The Row Has Unveiled Its Successor, and It Might Be Even Chicer
The next It bag has arrived.
By Florrie Alexander
-

It's Official: These Are the 14 Most Popular Designer Bags Ever Created
All wise investments.
By Maxine Eggenberger
-

My Friend Asked Me What Bag Colour Trends Will Dominate 2026—I Sent Her These 7
The runways have spoken.
By Brittany Davy
-

No Doubt, These Iconic Gucci Bags Will Always Be the Height of Chic
Carried by royals, aristocrats and A-listers.
By Emily Dawes
-

Mark My Words: This "Dated" Designer It Bag Is Making a Big Comeback for 2026
Ready your wardrobe.
By Natalie Munro
-
Jewellery
-
-

If You Want to Be On-Trend for 2026, Retire These 6 Jewellery Trends (and Wear These 6)
Grab your jewellery box.
By Jasmine Fox-Suliaman
-

All Meaningful Gifts Always Start With Jewellery—These Are Our Editor’s Favourites
Such chic pieces.
By Humaa Hussain
-

Looking for a 2026 Jewellery Refresh? This Elevated But Elegant Collection Is It
13 pieces that are worth seeing.
By Brittany Davy
-

It’s Official: These 6 Jewellery Trends Will Matter the Most in 2026
Trendy but timeless.
By Brittany Davy
-
This Is the Jewellery That's Defining Our Editors' Seasonal Looks
So luxe.
By Humaa Hussain
-

Fact: Every Fashion Editor Aspires to Own Jewellery by These Luxe Designer Brands
Extremely covetable jewels.
By Bianca Nieves
-

We Know You Have Impeccable Taste If You Wear These Classic Jewellery Creations
It doesn't get much more iconic.
By Humaa Hussain
-
If Timeless Style Is Your Thing, These Are the Watches Worth Knowing About
Tick tock.
By Humaa Hussain
-

Classy, Timeless and Elegant: These Diamond Earrings Are Worth the Investment
They really are forever.
By Emily Dawes
-

Icons Only: The Enduring Appeal of Cartier’s LOVE Collection
An editor takes a deep dive into Cartier’s signature LOVE Collection—arguably one of the most iconic jewellery collections of all time—and its timeless and romantic appeal through the decades.
By Rebecca Rhys-Evans
-
Jumpers and Sweaters
-
-

The "Dated" Cardigan Trend Stylish People Will Be Wearing With Jeans All Season Long
An oldie but a goodie.
By Natalie Munro
-

It's True: French Women Are Swapping Their Red Cardigans for This Trending, Staple Knit
It's giving minimalism.
By Humaa Hussain
-

Reformation Rarely Goes on Sale—Now Its Most Elegant Knitwear Is 50% Off
Smart (and cosy) savings.
By Florrie Alexander
-

From Paris to London, Everyone With Taste Is Wearing This One Wardrobe Staple
A breakout knitwear star.
By Humaa Hussain
-

They're Here: The Most Stylish Cashmere Jumpers for Every Budget
'Tis the season.
By Lucia Debieux
-

I Just Tried On Every COS Cashmere Knit—6 Chic Styles That Instantly Elevated My Winter Wardrobe
Bring a touch of luxury to winter dressing.
By Florrie Alexander
-

I’m Convinced That Zara, COS and H&M Make the Chicest Jumpers—These 9 Styles Prove It
From cosy cashmere to scarf knits.
By Florrie Alexander
-

We're Knitwear-Obsessed Editors—7 Jumpers and Cardigans We Can't Stop Wearing This Winter
Direct from our wardrobes.
By Florrie Alexander
-

I'm Building an Elegant, Cosy Wardrobe—This Cashmere Knit Is Top of My Wish List
Now, in a new colourway.
By Florrie Alexander
-

The Secret’s Out: 11 Under-the-Radar Knitwear Brands Fashion People Have Quietly Worn for Years
Cosy up this winter.
By Florrie Alexander
-
Lingerie
-
-

Not Jeans, Not Ballet Flats—This Is the Chic Wardrobe Basic That Literally Every French Woman Owns
Ooh la la.
By Ava Gilchrist
-

These 16 Backless Bras Are the Secret to Wearing Tricky Halterneck Tops and Open-Back Dresses
You wouldn't even know they're there.
By Ava Gilchrist
-

I'm Fussy When It Comes to Bras—Here Are 11 Brands That Look as Good as They Feel
To suit all cup sizes.
By Harriet Davey
-

The 12 Best Strapless Bras of 2025, According to Editors and Real Reviews
Someone had to find them.
By Elinor Block
-

The Clever Thongs, Waist-Nippers, Tights and Shapewear Celebs Actually Wear
Officially the best in the business.
By Ava Gilchrist
-

Italian Women Have Been Wearing This Beautiful Lingerie Brand for Over 60 Years
So pretty.
By Maxine Eggenberger
-

Our Bra-Size Calculator Is a Thing of Genius and Makes At-Home Measuring So Easy
Find your perfect fit in less than five minutes.
By Elinor Block
-

25 Shapewear Staples That Come With 5-Star Reviews as Standard
These are the pieces to invest in.
By Eva Thomas
-

We Asked The Experts—These Are the 5 Most Influential Lingerie Trends for 2024
Underwear as good as outerwear.
By Remy Farrell
-

I'm on the Lookout for Sexy But Comfy Bras Here Are 21 I Can't Choose Between
So pretty.
By Harriet Davey
-
Luxury
-
-

I'm a Seasoned Shopping Editor—17 New-In Buys That Stopped Me in My Tracks
Only worthwhile finds.
By Emily Dawes
-

And Now, the Classic Luxury Buys Our Editors Are Standing by This Winter
Wise investments.
By Emily Dawes
-

From London to Stockholm, a New Prada It Bag Is Taking Over the Coolest Neighbourhoods
In Miuccia we trust.
By Felicia Pennant
-

The Luxury News Bulletin: Everything Happening in the World of Style This Month
Things to get excited about.
By Humaa Hussain
-

Sienna Miller Crowned Gucci’s Giglio the It Bag of the Season—Now, It’s Arrived in a Sleek New Shade
An instant classic.
By Marina Avraam
-

Everyone Thinks My Outfits Are Designer When I Add This Entry-Level Luxury Accessory
Hint: It's not a bag.
By Florrie Alexander
-

I Can Spot an It Heel a Mile Away—These 7 Designer Styles Will Dominate 2026
Buy now, wear forever.
By Felicia Pennant
-

I Want to Look Elegant and Classy 24/7—These Are the 11 Timeless Brands I'm Into
From COS to The Row and back.
By Maxine Eggenberger
-

According to 5 French Women With Impeccable Taste, These Are the Chicest Luxury Buys for Winter 2026 and Beyond
The designer wish list worth knowing.
By Harriet Davey
-

Sumptuous Suede, Soft Layers and Elegant Accessories: What Luxury Looks Like for Winter 2025
The smartest investments.
By Emily Dawes
-
More From Shopping
-
-

And Now, the Classic Luxury Buys Our Editors Are Standing by This Winter
Wise investments.
By Emily Dawes
-

I Tried the High Street Jeans Every Fashion Person Owns—They're 100% Worth the Hype
As recommended by you.
By Florrie Alexander
-

I Can't Stop Tracking Down Claudia Winkleman’s Traitors Outfits—Shop Her Exact Looks Here
Knits! Coats! Blazers!
By Marina Avraam
-

COS’s Most Popular Buys of the Year Are in the January Sale—15 Chic Pieces Set to Sell Out Next
2026 wardrobe, sorted.
By Marina Avraam
-

My Friend Asked Me How I Dress Chic When It's This Cold—These 7 Elegant Items Are the Secret
The icy spell continues.
By Sophie Robyn Watson
-

Cooler Than Leather, Cosier Than Suede—This is the Divisive Shoe Trend Fashion People Are Wearing Right Now
I'm with them.
By Natalie Munro
-

The Stats Don't Lie: These Are the 11 Most Classic Designer Handbag Brands of Our Generation
Immortal appeal.
By Maxine Eggenberger
-

The 9 Most Expensive-Looking Pieces on the High Street This Week
Handpicked by an editor.
By Florrie Alexander
-