High Street
The most high-end of looks don't need to cost the world, especially with our round-ups of the best budget and high-street fashion.
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It's Official: These Are the 15 Most Popular COS Buys of 2025 So Far
Best buys only.
By Emily Dawes
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I'm Convinced That Zara, COS and H&M Make the Cosiest Cashmere—These Elegant Pieces Prove It
A touch of luxury.
By Florrie Alexander
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I Check Zara Every Day—35 New Pieces I Predict Will Sell Out First
Just so good.
By Maxine Eggenberger
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I Tried On H&M’s Most Expensive-Looking Coats—7 Timeless Styles I Can’t Stop Thinking About
You wouldn't think they were high street.
By Sophie Robyn Watson
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Out of Thousands of High-Street Jumpers, These Are the 28 Most Expensive-Looking
Chic and cost-effective.
By Maxine Eggenberger
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The 9 Most Expensive-Looking Pieces on the High Street This Week
Handpicked by an editor.
By Florrie Alexander
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Zara Just Quietly Dropped Its Chicest Winter Collection—11 Elegant Buys That Won't Stay in Stock
It's all so elegant.
By Florrie Alexander
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Zara's 2025 Black Friday Sale Is Over—28 Expensive-Looking Buys Worth Paying Full Price For
Only the best buys.
By Poppy Nash
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I'm a Denim-Obsessed Editor—My Most-Worn High-Street Jeans Are Now 45% Off
I wear them at least once a week.
By Florrie Alexander
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I'm Only Interested in Expensive-Looking Black Friday Deals—Here's My Chic Sale Wish List
Elegant, timeless and on sale now.
By Florrie Alexander
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From Dresses to Bags, I've Handpicked 19 New-In Pieces Just in Time for Payday
Treat yourself.
By Sophie Robyn Watson
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I'm a Fashion Editor Who Refuses to Be Cold—21 Chic Zara Basics I'm Shopping to Stay Warm This Winter
Winter chill? Don't know her.
By Sophie Robyn Watson
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H&M Just Quietly Launched Its Black Friday Sale—9 Elegant Pieces That Will Sell Out by the Weekend
There's 20% off everything right now.
By Florrie Alexander
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I Want an Elegant and Expensive-Looking Winter Capsule—These H&M and Zara Buys Are It
Bring on the cold weather.
By Brittany Davy
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I'm Looking For Expensive-Looking Winter Buys—21 H&M, Zara and Mango Pieces You Need to See
These are so good.
By Florrie Alexander
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I'm in the Mood for Something New Yet Timeless—These H&M and Zara Buys Are It
Peek at an editor's wish list.
By Maxine Eggenberger
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15 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
A ready-made capsule.
By Poppy Nash
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I'm a Minimalist, and H&M's Expensive-Looking Collection Is All I'm Wearing This Winter
Well done; I want it all.
By Emily Dawes
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I Searched for the Most Expensive-Looking High-Street Coats—Zara, Mango and COS Came Through
Just in time for the winter chill.
By Florrie Alexander
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I Just Spent Hours Browsing M&S's New-In Section—These 9 Buys Will Sell Out First
They'll sell out before December.
By Brittany Davy
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H&M's Chic Mohair Jumper Stopped Me in My Tracks—It Won't Stay in Stock for Long
Layer up.
By Florrie Alexander
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I'm Convinced That H&M Makes the Chicest Winter Basics—These 19 Pieces Prove It
And they're on sale right now.
By Florrie Alexander
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My Friend Gave Me a Strict Budget to Give Her Wardrobe a Chic Update—8 Zara, COS and H&M Buys I Chose
From elevated coats to chic knits.
By Florrie Alexander
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My 58-Year-Old Mum and I Went to Zara, H&M and COS—We Both Loved These 15 Expensive-Looking Pieces
Transcending generations.
By Poppy Nash
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It’s Officially Winter, and Zara Has Dropped Every Chic Cold-Weather Trend—4 Pieces That Will Go First
Bring on the chill.
By Marina Avraam
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
By Emily Dawes
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I Gasped—Zara's Winter Collection Is the Most Elegant and Expensive-Looking to Date
They're sure to sell out fast.
By Florrie Alexander
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I've Looked Everywhere—These Are the 14 Best Alpaca Jumpers on the High Street Right Now
Chic and cosy in equal measure.
By Florrie Alexander
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15 New Buys From Zara, Other Stories and COS That You'll Mistake for Designer
Premium look, high-street price.
By Remy Farrell
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I’m Only Interested in Chic, Expensive-Looking Knitwear—These 5 High-Street Finds Deliver Every Time
It's all in the details.
By Florrie Alexander