
Humaa Hussain
Humaa is the Junior Branded Content Editor at Who What Wear UK, where she specialises in paid-for and affiliate content across beauty and fashion. She holds a BA Hons in English Literature and has previously held editor positions at British Vogue and Marie Claire US. Before joining Who What Wear UK, she was part of the US Branded Content team, bringing her expertise back home to help grow the UK division. With years of experience testing and reviewing fashion and beauty products, she writes trend-driven and commerce-focused stories. When she's not shopping for work, she's making her way through her Kindle TBR list—spoiler: it's a long one. Follow her on Instagram at @Humaa.Hussain
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Ask Any Beauty Editor, and They'll Tell You This Is the Most Wearable Lip-Liner Shade You Can Own
We're all huge fans.
By Humaa Hussain
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These Heritage Styles Just Got Levelled Up With a Fresh Perspective
Sponsor Content Created With Gucci
Take a look.
By Humaa Hussain
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9 Elegant Basics From Zara, COS and Mango That Will Make You Look Expensive in 2026
You'll soon see why.
By Humaa Hussain
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Suddenly, French Girls Are All Using This Chic, Affordable Accessory to Elevate Their Winter Outfits
Small but mighty.
By Humaa Hussain
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The Luxury News Bulletin: Everything Happening in the World of Style This Month
Things to get excited about.
By Humaa Hussain
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Blue Jeans Will Always Be In, But These 5 Shoe Colours Make Them Feel Fresher
Take notes.
By Humaa Hussain
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Ask Any Fashion Editor—This Will Be the New Trending Bag of the Season
It's simply stunning.
By Humaa Hussain
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I Asked My Colleagues Which Shoes They'll Be Wearing Next Year—Here’s the 5 That Will Be In
We're putting our best (feet) forward.
By Humaa Hussain
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It Seems the Fashion Set Has Upgraded This One Wardrobe Staple for the Season
Expand your horizons.
By Humaa Hussain
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7 Elegant Outfit Combos That Will Dominate 2026
Elevated, chic, and effortless.
By Michelle Scanga
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Step Aside, Black and Brown—These Are the Colours We’re Wearing This Trending Coat Style In
They're just… wow.
By Humaa Hussain
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It's True: French Women Are Swapping Their Red Cardigans for This Trending, Staple Knit
It's giving minimalism.
By Humaa Hussain
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I Hate NYE But Love Dressing Up—5 Fail-Safe Outfits for Every Event
Whether you're staying in or going out.
By Remy Farrell
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From Paris to London, Everyone With Taste Is Wearing This One Wardrobe Staple
A breakout knitwear star.
By Humaa Hussain
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Loves of My Life: Esther McGregor
Sponsor Content Created With Montblanc
She's a multihyphenate.
By Humaa Hussain