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16 Spring/Summer 2026 Trends Everyone's Talking About
A new era is coming.
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Stylish People Have Declared This the It Bag of 2026—It's Already Selling Out
It might be the best one yet…
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3 Low-Effort Winter Outfits I'm Copying From Women in Stockholm, Oslo and Amsterdam
No plane ticket required.
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If You're Looking for a New Watch, These Are the 6 Chicest Ever Styles to Consider
From classic to trending.
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I'm a 4"11' Fashion Editor—These Are the Best Leggings for Petites I've Tried
No more bunching, hitching up or wrinkling.
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It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
A fashion editor's favourites.
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I'm a Minimalist, and H&M's Expensive-Looking Collection Is All I'm Wearing This Winter
Well done; I want it all.
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I’m Convinced That Zara, COS and H&M Make the Chicest Jumpers—These 9 Styles Prove It
From cosy cashmere to scarf knits.
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I Tried on M&S's Best-Selling Jeans, and I'm Officially a Convert
I'm very impressed.
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I'm Calling It: The Chicest People Are Gearing Up to Enter 2026 With This Polished Hair Colour
A 2026 trend in the making.
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I Didn't Think These Two Colours Could Look Chic Together—Turns Out, I Was Wrong
Simple but so sleek.
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I Only Shop Reformation in the Sale—11 Chic, Timeless-Capsule Wardrobe Buys That Are 30% Off
So many celeb-approved It buys.
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To Have and to Hold: The 8 Wedding Dress Trends That Will Define Bridal Fashion in 2026
Everything is romantic.
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Not Silver, Not Gold—This Is the Metallic Nail Trend Taking Over This December
You heard it here first.
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These Are the 7 Biggest Shoe Trends of 2026, According to the Runway
Step into 2026 in style.
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The Celebrity-Approved It Bag Everyone Will Be Carrying in 2026
A new style to treasure forever.
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Your Winter Wardrobe Starts With These Chic Staples
Sponsor Content Created With COS
The ultimate inspo.
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I Want to Look Elegant and Classy 24/7—These Are the 11 Timeless Brands I'm Into
From COS to The Row and back.
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7 Winter-Wardrobe Staples to Carry You Through the Cold Snap
Baby, it's cold outside.
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15 New Buys From Zara, Other Stories and COS That You'll Mistake for Designer
Premium look, high-street price.
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According to 5 French Women With Impeccable Taste, These Are the Chicest Luxury Buys for Winter 2026 and Beyond
The designer wish list worth knowing.
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My Friend Asked Me Which Uggs I Think Are Worth Buying This Winter—These Are the Ones on My Wish List
A classic, now and forever.
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I Spend Too Much Time on TikTok—My "Research" Shows These 7 Fashion Trends Will Be Everywhere in 2026
Findings from my endless scrolling.
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We're Knitwear-Obsessed Editors—7 Jumpers and Cardigans We Can't Stop Wearing This Winter
Direct from our wardrobes.
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The 7 French-Girl Winter Nail Trends Everyone in Paris Is Wearing Right Now
Naturally, they're so chic.
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Welcome to the Who What Wear UK Winter Issue 2025!
Featuring Erin Kellyman.
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Choose Your Fighter: 2026's It Bags Have Arrived
The key styles to know.
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The Numbers Are In—These Were the Most Popular Beauty Products of 2025
The stats speak for themselves.
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Dressing Up Is Back! This Is Your Definitive Guide to Doing it Well
Feathers! Sequins! Satin! Oh my!
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Erin Kellyman Is Rewriting the Leading-Lady Playbook—2026 Is Just the Beginning
The actor shares her journey.
