Luxury
Discover timeless and investment pieces loved by our Editors, and soon to be loved by you.
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I'm an Editor With Classic Taste—These Toteme Pieces Will Never Lose Their Appeal
I can see why fashion people are obsessed.
By Emma Spedding
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Only the Classics: These Are the 7 Definitive It Bags of Winter 2025
Trust Alexa, Hailey and Elsa.
By Sophie Robyn Watson
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I Know You Have Good Taste If You Own This Minimal, Low-Key Luxury Handbag
Timeless, functional and unmistakably chic.
By Marina Avraam
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Forget Designer Bags—Every Stylish Person I Know Owns This One Timeless, Luxurious Accessory
Watch this space.
By Ava Gilchrist
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Trust Me: These Are the Only Luxury Items Worth Shopping for Winter 2026
Smart investments.
By Emily Dawes
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Kendall and Hailey Just Confirmed It: Statement Earrings Are Being Replaced by This Classic Party-Jewellery Trend
Spotted in Beverly Hills.
By Ava Gilchrist
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Welcome to the Who What Wear UK Luxury Issue
It's here!
By Who What Wear
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Highly Visibility: Winter 2025's Best Looks Have Arrived
Featuring Gucci, Givenchy, Chanel and more.
By Who What Wear
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Chanel Bags, Saint Laurent Loafers and Animal Print Galore—30 Luxury Items to Know (and Shop) for Winter 2025
The ultimate luxury wish list.
By Rebecca Rhys-Evans
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I'm Calling It: This Lesser-Known The Row Bag Is About to Be the Next Cult Buy
It's still in stock, for now.
By Florrie Alexander
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Sorry, Quiet Luxury, Fashion Editors Are Currently Obsessed with This New, Elegant Dressing Trend
When in doubt, channel Jackie Kennedy.
By Rebecca Rhys-Evans
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Fact: This Is Where All the Coolest People Shop for Clothes Online
Bookmark this.
By Ava Gilchrist
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I Consulted the Experts—We Agree This Surprising Bag Trend Will Be the Next Big Thing
To have and to hold.
By Ava Gilchrist
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It’s Here—The Olsen Twin-Approved Trend That’s Officially the ‘It’ Coat Style of Winter
A modern classic.
By Maisie Bovingdon
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12 Autumn/Winter 2025 Fashion Trends That Will Dominate This Season
Your cheat sheet to looking stylish from now until the end of the year.
By Maxine Eggenberger
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Iconic Doesn't Even Begin to Cut It—The 6 Manolo Blahnik Shoe Styles Every Elegant Dresser Wants to Own
They're unrivalled.
By Ava Gilchrist
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I'm a Seasoned Shopping Editor—17 New-In Buys That Stopped Me in My Tracks
Only worthwhile finds.
By Emily Dawes
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I'm a Shopping Expert With Expensive Taste—These Are the 40 Best Luxury Items You Can Gift
The best of the best.
By Rebecca Rhys-Evans
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It's Not Boot Season Yet—These Trending Flats from The Row Are Everywhere I Look
Inescapable elegance.
By Ava Gilchrist
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From London to New York, Minimal Dressers Rely On This Sophisticated It Bag
A classic in the making.
By Florrie Alexander
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Not Panthère, Not Tank: This 100-Year-Old Cartier Icon Just Became the Hottest Thing to Wear on Your Wrist
Très chic.
By Ava Gilchrist
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They’re Back—7 Iconic Designer Bags Fashion People Are Falling for Again in 2025
Back and better than ever.
By Florrie Alexander
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Shearling, Leather, Suede! 11 Timeless Coats From the Parisian Brand Fashion People are Obsessed With
So much to choose from.
By Brittany Davy
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Laura Harrier Can't Stop Carrying This Timeless The Row Bag (and No, It's Not a Margaux)
One, two, three times in one week.
By Eliza Huber
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Loves of My Life: Frida Giannini
She's electric.
By Sophie Robyn Watson
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Chic Dressers are Wearing This Wealth-Whispering Flat Shoe to Elevate Their Jeans, Trousers and Dresses This Winter
A masterclass in looking expensive.
By Emily Dawes
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Celebrities and Fashion People All Agree: This Cult Handbag Is Headed for It-Bag Status
Consider me influenced.
By Brittany Davy
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I Just Got Back From Paris Fashion Week—These Are 6 Key Trends I Know Will Matter Next Season
We'll always have Paris.
By Sophie Robyn Watson
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Fallen for The Row? 13 Elegant Handbags That Give Big Margaux Energy
Low-key excellence.
By Florrie Alexander
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Stylish People Will Be Adding This Iconic It Bag to Their Collections for Many Years to Come
A truly timeless buy.
By Florrie Alexander