Trends
Charting the latest fashion and style trends directly from the runways, street style, A-list celebrities, influencers, social media, and more.
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Nothing Says "Luxury" Like a Cashmere Cardigan—17 That Feel Extra Special
So chic, so cosy.
By Natalie Munro
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These Are the 7 Biggest Shoe Trends of 2026, According to the Runways
Step into 2026 in style.
By Sophie Robyn Watson
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I Spend Too Much Time on TikTok—My "Research" Shows These 7 Fashion Trends Will Be Everywhere in 2026
Findings from my endless scrolling.
By Imani-Nia Francis-Tsolaki
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Hold the Leather Jacket—These 5 Blazer Trends Will Look Chicest With Your Jeans This Year
Not your average blazers.
By Imani-Nia Francis-Tsolaki
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Sorry, Not Sorry—These Iconic ‘90s Outfits Prove Winter Dressing Was So Much Chicer Back Then
Totally timeless.
By Ava Gilchrist
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I Tapped the Internet’s Coolest People for Inspiration on Stylish Outfit Formulas—6 I’m Replicating
The looks in my Good Outfits folder.
By Rebecca Rhys-Evans
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Every Tasteful Dresser Knows Layering Is the Secret to a Chic Winter Capsule Wardrobe
'Tis the season.
By Ava Gilchrist
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The Row's Viral Ballet Flats are the Perfect Party Shoe—13 Equally Elegant Options
Twinkle toes.
By Ava Gilchrist
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H&M Is My Favourite Place to Shop for Expensive-Looking Knitwear—These 17 Pieces Prove Why
Cue cosy season!
By Eliza Huber
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Every Stylish Person I Know Owns This Elegant, Rich-Looking Accessory—29 of the Best for Every Budget
You'll wonder what you did without it.
By Avalon Afriyie
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I’ve Done the Research, These 7 Micro Trends Are the Key to Elevating Your Winter Capsule Wardrobe
You heard it here first!
By Imani-Nia Francis-Tsolaki
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Out of Thousands of High-Street Jumpers, These Are the 28 Most Expensive-Looking
Chic and cost-effective.
By Maxine Eggenberger
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Everywhere I Look I See Faux Fur—7 Elegant Ways to Wear It This Winter
Mob wife, who?
By Imani-Nia Francis-Tsolaki
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Patterned Tights Are Back, But Fashion People Only Wear Them Like This, This and This
Here's what you need to know.
By Natalie Munro
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7 Simple Yet Chic 10-Minute Outfits That Will See Me Through All My Winter Weekend Plans
Ready to rotate for the foreseeable.
By Harriet Davey
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Spotted on the Red Carpet in London: The Affordable Basic You Can Buy at M&S, Zara and H&M
When high street becomes high fashion.
By Ava Gilchrist
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From Feather Trims to Fair Isle Prints: 25 Stylish Jumpers You’ll Actually Want to Wear on Christmas Morning
Festive and fashionable.
By Maxine Eggenberger
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It's Cold Out There! Here's What Stylish Londoners Wear to Look Polished But Keep Warm in Winter
Stay fashionable in freezing temps.
By Melissa Epifano
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I'm Hitting Pause on These 7 "Dated" Winter Shoe Trends and Slipping Into These Options Instead
Hit the refresh button.
By Melissa Epifano
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Elegant Dressers Can't Stop Wearing This Polished Colour This Winter (and It's Not Black, Brown or Cream)
It's inherently polished.
By Brittany Davy
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I Want to Look Elegant and Feel Cosy This Winter—9 Anti-Trend Outfits I Know Will Nail the Brief
Yes, you can look chic when it's cold.
By Brittany Davy
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Massimo Dutti’s Black Friday Sale Is Officially Here—11 Chic Pieces Already In My Basket
I'm so excited.
By Maxine Eggenberger
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I'd Never Wear a Beanie—This Chicer Winter Hat Trend Is the Only Cool Option, in My Opinion
Other styles don't come close.
By Natalie Munro
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If You're Going to Wear Tights This Winter, Choose These Exact Styles to Look Your Chicest
Step away from the 50 deniers.
By Ava Gilchrist
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Fashion Girls Ditched All Other Ankle-Boot Trends for This One Specific Rich-Looking Style
And here's how to wear it.
By Michelle Scanga
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London Fashion People Who Love Wearing Print Are Now Trying This Cool Alternative
Is this winter’s polka dot?
By Imani-Nia Francis-Tsolaki
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If You Want This Winter to be Your Chicest Yet, Pause the Jeans and Wear These Alternatives Instead
Bid your denim adieu.
By Ava Gilchrist
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7 Winter Colour Combinations That Are Incredibly Chic and Look So Classy
Something to brighten the dark days.
By Chloe Gallacher
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Trends Come and Go, But These 10 2025 Trainers Will Always Be Relevant
You'll wear them well into the new year.
By Maxine Eggenberger
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Forget Heels for a Second—These 5 Winter Shoe Trends Are Both Comfy and Chic in Equal Measure
No blister plasters here.
By Lauren Cunningham