Buying guides
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7 Anti-Trend Outfits I Always Spot on the Chicest People in Paris and New York
Perpetually in style.
By Natalie Cantell
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Surprise! The Chic Ear Cuffs Fashion People Are Wearing Are Actually a Tech Accessory
Sponsor Content Created With HUAWEI
Wireless crew, assemble.
By Felicia Pennant
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I Can't Stop Tracking Down Claudia Winkleman’s Traitors Outfits—Shop Her Exact Looks Here
Knits! Coats! Blazers!
By Marina Avraam
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The Chicest Women I Know All Shop at Zara, H&M and COS—15 Elegant Pieces They’re Backing in 2026
You wouldn't believe they're high street.
By Marina Avraam
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Our Editors Frequent London’s Best Hotels, But These 9 are Topping Their Lists for 2026
Make yourself at home.
By Felicia Pennant
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We've Tried Hundreds of Them—These Are the 18 Best Face Serums for Unbelievably Good Skin
Your ultimate guide.
By Grace Lindsay
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From London to NYC, Elegant Women Keep Wearing This Rich-Looking Cashmere Jumper, and It’s Still in Stock
The only thing I'm wearing till spring.
By Marina Avraam
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It's True: Stylish Women Everywhere Are Swapping Their Classic Leather Tote for This More Elegant Style
The best for every budget.
By Lauren Cunningham
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Every Stylish Person I Know Owns a Pair of Tailored Trousers—7 That Meet My High Standards
Make space in your capsule wardrobe.
By Florrie Alexander
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Peptides Are About to Be Everywhere—These Are the 13 Serums Worth Your Time
The future of skincare.
By Grace Day
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This Is Easily the Chicest Perfume Brand Around, and I Can't Get Enough
They don't come much better than this.
By Shannon Lawlor
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Le Labo Perfumes Are in a League of Their Own—7 Scents a Beauty Editor Swears By
The best of the best.
By Grace Lindsay
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My French Best Friend Always Makes Zara Look Expensive—9 Elegant Pieces Currently in Her Basket
A Parisian walks into Zara...
By Marina Avraam
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Suddenly, H&M's New-In Section Has Become Incredibly Elegant—17 Pieces That Prove It
Chic finds only.
By Florrie Alexander
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Fellow Editors Swear By These Glow-Boosting Makeup Products—These Are the Ones I'd Actually Buy
Worth the hype.
By Grace Lindsay
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Trust Me: These 19 Zara, COS and Reformation Buys Are the Chicest on the High Street Right Now
An instant shot of sophistication.
By Florrie Alexander
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I'm All About the Understated-Luxury Look—These Saint Laurent Bags Are It
Forever favourites.
By Maxine Eggenberger
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15 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
A ready-made capsule.
By Poppy Nash
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No One Styles Jeans Like Chic Europeans Do—7 Effortlessly Chic Outfits I’ll Be Copying This Season
From Paris to Stockholm.
By Brittany Davy
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My French Friend Sent Me Her 2026 Shopping List—15 Chic High-Street Buys That Made the Cut
Polished staples only.
By Marina Avraam
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I Scoured Zara for the Chicest, Most Expensive-Looking Buys—These 9 Made the Cut
Blink, and you'll miss them.
By Florrie Alexander
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Everywhere I Look Stylish Londoners Are Wearing This Chic Leather Jacket—Now, It's Back in Stock
I won't miss out again.
By Florrie Alexander
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15 Elegant New Buys From COS, Massimo Dutti and Reformation That Could Pass for Designer
A luxe-looking list.
By Remy Farrell
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Dermatologists Recommend These Products for Rosacea More Than Any Others
Everything we want you to know.
By Eleanor Vousden
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We're Editors—This Is Our Ultimate List of the Best Foundations We've Ever Tried
Your match awaits.
By Eleanor Vousden
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We Spent Weeks Testing the Best Hot Brushes on Different Hair Types—These 8 Wowed Us (and the 7 That Came Close)
A salon-worthy blowdry at home.
By Eleanor Vousden
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Ask Any Beauty Editor, and They'll Tell You This Is the Most Wearable Lip-Liner Shade You Can Own
We're all huge fans.
By Humaa Hussain
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I Was Convinced My Friend's H&M Wool Jumper Was Designer—I Added it to My Basket Instantly
I'm wearing it on repeat.
By Florrie Alexander
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I Live in Leggings, and This Fashion-Insider-Approved Brand Is My New Athleisure MVP
Gird your leggings!
By Rebecca Rhys-Evans
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I'm in My Workout Era—Everything I Tried On and Loved From H&M Move
She's on the move.
By Sophie Robyn Watson