Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
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You Asked, We Answered: The 6 Chicest 2026 Jeans Trends to Know
Put the barrel-legs on pause...
By Ava Gilchrist
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I'm 5'2" and Hate Trying on Jeans, But These 7 Pairs Changed Everything
A shortcut to style.
By Chiara Perera
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How to Build a Capsule Wardrobe That Really Will Last a Lifetime
Invest now, wear forever.
By Maxine Eggenberger
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Every Fashion Person I Know Raves About These Jeans—These Are the Best Pairs for Style and Fit
Our editors wear them a lot.
By Allyson Payer
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I'm a Picky Jeans Shopper—Finally, I Tried on the Pair Fashion People Always Recommend
They live up to the hype.
By Florrie Alexander
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Not a Flap Bag, Not a Tote: This IYKYK Handbag Will Reign Supreme in 2026
It's a cool-girl favourite.
By Sophie Robyn Watson
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Zara's End-of-Year Sale is Here—11 Elegant Finds That Will Be Gone Before 2026
New-year staples ahead!
By Brittany Davy
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Not Flat, Not Heeled—This Is the Cooler Boot Trend In-the-Know Fashion People Are Shopping Now
They will be everywhere soon.
By Natalie Munro
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The COS Winter Sale Has Officially Arrived—19 Buys That Will Make My 2026 Wardrobe So Chic
Elegant finds only.
By Florrie Alexander
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Boxing Day Sales Aren't Over Yet—21 Elegant Buys I'm Telling My Friends About
Blink, and you'll miss them.
By Florrie Alexander
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Move Over, Samba and Speedcat—Stylish Londoners Either Love or Hate This Bold New Nike Trainer Style
Hint: it’s not Air Max Muse.
By Felicia Pennant
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From NYC to London, Stylish People Everywhere Are Carrying This Chic, Under-the-Radar Bag
It won't be a secret for long.
By Florrie Alexander
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I Just Got Back From Rome, and Now I Want to Add These 35 Zara Items to My Wardrobe
Siri, how do you say elegant in Italian?
By Caitlin Burnett
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I'm Not Saying White Trainers Are Out, But These 5 Other Colours Are Officially In for 2026
Hint: They're not black, brown or cream.
By Brittany Davy
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I Asked My Colleagues Which Shoes They'll Be Wearing Next Year—Here’s the 5 That Will Be In
We're putting our best (feet) forward.
By Humaa Hussain
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From Dresses to Bags, I've Handpicked 21 New-In Pieces Just in Time for Payday
Treat yourself.
By Sophie Robyn Watson
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From London to Stockholm, a New Prada It Bag Is Taking Over the Coolest Neighbourhoods
In Miuccia we trust.
By Felicia Pennant
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It’s Official: These Are The 5 Shoe Trends We’re Retiring in 2026
Plus, the chic styles we're replacing them with.
By Ava Gilchrist
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It Seems the Fashion Set Has Upgraded This One Wardrobe Staple for the Season
Expand your horizons.
By Humaa Hussain
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I Only Shop Reformation in the Sale—11 Chic and Timeless Capsule-Wardrobe Buys That Are 30% Off
So many celeb-approved It buys.
By Florrie Alexander
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Not Suede, Not Leather—The Extra Chic Trainer Trend Spotted All Over London, Milan and NYC
You've never seen a chicer shoe.
By Ava Gilchrist
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My Millennial Colleagues Don’t Believe Me When I Tell Them Gen Z Is Bringing Back This Knitwear Trend
It’s so cosy.
By Imani-Nia Francis-Tsolaki
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I'm a Fashion Editor Who Loves to Shop Small—These Are the Up-and-Coming Brands to Watch in 2026
My ultimate list.
By Avalon Afriyie
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2026 Is Going to Be My Best-Dressed Yet Year—15 Pieces I'm Eyeing Up Now
The ultimate shopping list.
By Poppy Nash
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Fashion People in Paris Wear These Elevated Basics—They'll Make an Outfit Feel Very 2026
Modern and cool silhouettes.
By Bobby Schuessler
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I Always Tell My Friends to Buy Cashmere in the Winter Sales—11 Knits I'm Recommending First
Smart investments.
By Marina Avraam
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I Asked 5 Stylish Fashion Insiders to Share Their 2026 Wish Lists—This is What They Sent Me Back
Everything is as chic as expected.
By Harriet Davey
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The Luxury News Bulletin: Everything Happening in the World of Style This Month
Things to get excited about.
By Humaa Hussain
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I’ve Found it—The Elegant Dress Trend Fashion People Will Be Wearing To Their Chicest Occasions in 2026
Elegance has never been easier.
By Natalie Munro
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I’ve Done the Research: These Are the 7 Powerful Trends Insiders Are Deeming Cool for 2026
And you can put your own spin on them.
By Felicia Pennant