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What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
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I’ve Done the Research: These Are the 7 Powerful Trends Insiders Are Deeming Cool for 2026
And you can put your own spin on them.
By Felicia Pennant
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The Results Are In: These Are the 25 Best-Selling Fashion Buys of 2025
From high street to high end.
By Florrie Alexander
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Zara’s Reversible Jacket Sold Out Instantly—But This New Faux-Fur Version Is Even Chicer
It won't be here by New Year's.
By Florrie Alexander
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Step Aside, Black and Brown—These Are the Colours We’re Wearing This Trending Coat Style In
They're just… wow.
By Humaa Hussain
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I Track Trends for a Living—5 Shoe Colours That I Guarantee You Will be Big in 2026
A fresh palette.
By Brittany Davy
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Every Fashion Person I Know Agrees: These 11 It Bags Are Elegant, Cool and Certified Future Classics
They all have one thing in common.
By Emily Dawes
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My Friend Asked Me How To Look Chic in Cold Weather—11 Expensive-Looking Pieces I’m Recommending
Expert approved.
By Maxine Eggenberger
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15 Expensive-Looking H&M Basics That Will Make You Look Instantly Elegant
You're welcome.
By Remy Farrell
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Move Over, Ripped Jeans—This Niche Denim Trend Is Preparing for a 2026 Takeover
Not your average indigos.
By Felicia Pennant
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5 Ways French Women Are Making Jeans and a Sweater Look Less "Boring" and More 2026
Simple pieces, elevated the French way.
By Stephanie Sofokleous
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I Check Zara Every Day—35 New Pieces I Predict Will Sell Out First
Just so good.
By Maxine Eggenberger
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The "Dated" Cardigan Trend Stylish People Will Be Wearing With Jeans All Season Long
An oldie but a goodie.
By Natalie Munro
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The Hardest-Working Staples to Buy Now and Love Forever
A ready-made capsule.
By Emma Spedding
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15 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
A ready-made capsule.
By Poppy Nash
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7 Winter-Wardrobe Staples to Carry You Through the Cold Snap
Baby, it's cold outside.
By Joy Montgomery
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The Margaux Bag Has Been Discontinued, But The Row Has Unveiled Its Successor, and It Might Be Even Chicer
The next It bag has arrived.
By Florrie Alexander
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Effortless French Elegance Is Shaping My 2026 Wardrobe—19 H&M, Zara and COS Pieces That Deliver
Je suis obsessed.
By Marina Avraam
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7 Easy Yet Polished Jeans-and-Jumper Outfits I Want to Wear All Winter Long
It's time to bundle up.
By Bébhinn Campbell
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Trust Monikh: 18 Chic Pieces I'm Considering Adding to My Capsule Wardrobe
Staples to see you through.
By Monikh Dale
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The Complete Capsule: Our List of the Best Basics Money Can Buy
The ultimate shopping list.
By Emma Spedding
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It's Official: These Are the 14 Most Popular Designer Bags Ever Created
All wise investments.
By Maxine Eggenberger
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I've Done the Research: These Are the 5 Handbag Trends to Note for 2026
Serious baggage.
By Sophie Robyn Watson
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I’m a Fashion Editor Living in Paris—7 Items I Know French Women Will Rely On in 2026
Take it from me.
By Matthieu Bobard Deliere
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Just You Wait—These 5 Trouser Trends are Going to Give Your Jeans a Run for Their Money in 2026
It's time to get ahead.
By Harriet Davey
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Spotted in Paris: These Are the Jacket Trends That Will Matter Most in 2026
Choose your favourite.
By Natalie Munro
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I Asked My French Friend What's on Her 2026 Wish List—She Sent Me 9 High-Street Buys
You're going to want see these.
By Emily Dawes
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5 Easy Jeans-and-a-Nice-Top Outfits Fashion People Are Wearing on Repeat Right Now
It doesn't get better than this duo.
By Judith Jones
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Sure, Every Shoe Looks Good With Straight-Leg Jeans, But Fashion People Know It's These 5 That Look the Best
Classic pairings.
By Stephanie Sofokleous
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Is Zara Doing a Boxing Day Sale? Here's What We Know So Far (and What We'll Be Buying)
Run, don't walk.
By Maxine Eggenberger
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15 Chic New Buys From COS, Massimo Dutti and Reformation That Pass for Designer
A luxe-looking list.
By Remy Farrell