As a fashion editor, I spend hours upon hours online shopping (for professional purposes, of course), so I know all the new-in sections like the back of my hand. The one high-street store I'm most impressed with right now? H&M, as its new collection is packed with expensive-looking, "Where did you get that?" inspiring pieces. You may have once thought you can only head to the more expensive Conscious collection for premium picks, but there are mainline pieces that look just as luxe. My trick to finding the best buys is to shop in the trend section of the site, which has all the items that will inevitably become Instagram famous.
The site is filled with hidden gems that'll hold a forever place in your wardrobe along with some autumn buys to invest in now. We've found knitwear, trenches, dresses and accessories for you to create a chic seasonal wardrobe. These are the hero buys that look way more premium than their price tags. Keep scrolling to shop our editor-approved pieces.
Shop H&M Buys
Part of the H&M+ Collection with size range up to 4XL.
I'm always on the lookout for a cable-knit sweater, and this one ticks all my boxes.
This will sell out. Mark my words.
Swoon. I'm obsessed.
It wouldn't be an H&M roundup without an LBD. This one fits like a dream.
Surely this is the colour of the season? We'll be wearing ours with a leopard skirt and chunky boots for an easy trans-seasonal look.
I'll be easing my way back into actual shoes after a summer of sandals with these chunky loafers.
Run, don't walk. This skirt is gonna sell out fast.
The perfect combo of comfy and cool, a classic all-rounder in your wardrobe.
It's giving me Frankie Shop vibes with its wool weave and boxy shoulders.
I had to throw in a Breton. H&M always has the best selection.
This cardigan is perfect thrown on with a summer frock or paired with the matching dress here.
This has Isabel Marant vibes all over it, no?
The classic shirt gets an update with its oversized shape and pop of colour.
H&M nailed the chunky boot this season.
The trouser shape of the summer. Plus, it comes in sizes up to a 22.
IRL, this looks way more expensive than it actually is.
The classic gym bag gets an update, this time in linen.
It's the details on these cowboy boots that have me hooked. Plus, they are under £100.
Next: Autumn/Winter 2022 Fashion Trends: The 15 Fashion Looks You Need To Know About
This story was published at an earlier time and has since been updated.