Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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7 Simple, Anti-Trend Outfits With Jeans French Women Always Rely On
Denim has never looked so chic.
By Jess Kelham-Hohler
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I Tried This Incredible Jacket Weeks Ago and Can’t Stop Thinking About It—I’m Buying It for Payday
A worthwhile investment.
By Florrie Alexander
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You Asked, We Answered: The 6 Chicest 2026 Jeans Trends to Know
Put the barrel-legs on pause...
By Ava Gilchrist
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I'm 5'2" and Hate Trying on Jeans, But These 7 Pairs Changed Everything
A shortcut to style.
By Chiara Perera
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How to Build a Capsule Wardrobe That Really Will Last a Lifetime
Invest now, wear forever.
By Maxine Eggenberger
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Every Fashion Person I Know Raves About These Jeans—These Are the Best Pairs for Style and Fit
Our editors wear them a lot.
By Allyson Payer
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I'm a Picky Jeans Shopper—Finally, I Tried on the Pair Fashion People Always Recommend
They live up to the hype.
By Florrie Alexander
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7 Easy Cool-Girl Outfits With Jeans That Scandi Women Are Currently Wearing on Repeat
How to channel Copenhagen cool.
By Remy Farrell
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My Goal This Winter Is to Look Elegant, Rich and Classy—7 Jumper Outfits That Nail the Brief
Using one key wardrobe staple.
By Harriet Davey
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3 Jeans and Boot Combinations That Chic Fashion People Will Be Wearing in 2026
These come Bella Hadid-approved.
By Natalie Munro
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7 Specific Styling Ideas I'm Stealing From the Spring 2026 Runways
It pays to be prepared.
By Anna LaPlaca
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Not a Flap Bag, Not a Tote: This IYKYK Handbag Will Reign Supreme in 2026
It's a cool-girl favourite.
By Sophie Robyn Watson
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Zara's End-of-Year Sale is Here—11 Elegant Finds That Will Be Gone Before 2026
New-year staples ahead!
By Brittany Davy
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Not Flat, Not Heeled—This Is the Cooler Boot Trend In-the-Know Fashion People Are Shopping Now
They will be everywhere soon.
By Natalie Munro
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The COS Winter Sale Has Officially Arrived—19 Buys That Will Make My 2026 Wardrobe So Chic
Elegant finds only.
By Florrie Alexander
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It's Here: Your January Starter Pack for a Cosy and Stylish Start to 2026
All you need for the new year.
By Melissa Epifano
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Boxing Day Sales Aren't Over Yet—21 Elegant Buys I'm Telling My Friends About
Blink, and you'll miss them.
By Florrie Alexander
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Move Over, Samba and Speedcat—Stylish Londoners Either Love or Hate This Bold New Nike Trainer Style
Hint: it’s not Air Max Muse.
By Felicia Pennant
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We're Only One Day Into 2026, But Zara Is Already a Season Ahead With These 6 Key Trends
If you're shopping, start here.
By Emily Dawes
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From NYC to London, Stylish People Everywhere Are Carrying This Chic, Under-the-Radar Bag
It won't be a secret for long.
By Florrie Alexander
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I’ve Studied VB's Wardrobe—These Are the Shoe Trends She Keeps Coming Back To
Her all-time favourites.
By Natalie Munro
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I'm Prepping My January 2026 Outfit Rotation—5 Looks I Know I'll Rely On
New year, same me.
By Melissa Epifano
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5 Ageless Trends That Will Elevate Your 2026 Wardrobe
Invest now, love forever.
By Jess Kelham-Hohler
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I Just Got Back From Rome, and Now I Want to Add These 35 Zara Items to My Wardrobe
Siri, how do you say elegant in Italian?
By Caitlin Burnett
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I'm Not Saying White Trainers Are Out, But These 5 Other Colours Are Officially In for 2026
Hint: They're not black, brown or cream.
By Brittany Davy
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Gen Z Will Be the Ones To Watch in 2026 These Are the 5 Fashion Trends They’ll Be Wearing
It's going to be their year.
By Annie Wheatland-Clinch
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I’m Bored of Wearing Jeans Every Day—This Chic Alt Makes Winter Outfits Much More Interesting
An easy upgrade.
By Natalie Munro
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2025 Was an Excellent Year for Celebrity Style—These 11 Couples Did It Best
Couples who dress together… stay together?
By Ava Gilchrist
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7 Editor-Approved Style Tips That Will Make You Look Rich in 2026
Technique is everything.
By Melissa Epifano
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I Asked My Colleagues Which Shoes They'll Be Wearing Next Year—Here’s the 5 That Will Be In
We're putting our best (feet) forward.
By Humaa Hussain