Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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I Don't Do Sequins—5 Minimalist Outfits I'd Wear Instead for a New Year's Eve Party
Simple and so sleek.
By Chloe Gallacher
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If French Women Aren’t Wearing Jeans in 2026, It’s Because They're Wearing These 7 Alternatives Instead
Not denim, but eternally chic.
By Sophie Robyn Watson
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Leather Shorts Can Be Difficult to Style, But These 7 Shoes Make Them Look Chic, Elegant and Polished
Combos you can't go wrong with.
By Melissa Epifano
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Not a Mini, Not a Maxi—This Skirt Trend Is Cool and Chic in Equal Measure
This classic is so back.
By Imani-Nia Francis-Tsolaki
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The Good, the Bad, the Wedge Sneaker—7 "Ugly" Shoe Trends That London's Coolest Dressers Are Wearing Right Now
According to an expert.
By Rebecca Rhys-Evans
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Not Brown, Not White—The Timeless Trainer Colour That’s Already Trending for 2026
Back to black…
By Ava Gilchrist
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I'm Building a Chic, Timeless 2026 Wardrobe—These COS, H&M and Mango Buys Have Made It Easy
It's going to be a very chic new year.
By Florrie Alexander
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Sienna Miller Crowned Gucci’s Giglio the It Bag of the Season—Now, It’s Arrived in a Sleek New Shade
An instant classic.
By Marina Avraam
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Coming Soon In 2026: The Shoe Trend Sending Peep Toes, Ruched Loafers and More Into Early Retirement
They really are that good.
By Eliza Huber
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I Just Tried On Every COS Cashmere Knit—6 Chic Styles That Instantly Elevated My Winter Wardrobe
Bring a touch of luxury to winter dressing.
By Florrie Alexander
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9 Low-Key Yet Elegant Outfits Minimalists Will Be Wearing Nonstop in 2026
Simple and classic looks you can rely on.
By Bébhinn Campbell
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Not Black, Not Beige—This Is the Unexpected Heels Trend Gwyneth Paltrow Is Backing Instead
Always inspiring.
By Natalie Munro
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Everyone Thinks My Outfits Are Designer When I Add This Entry-Level Luxury Accessory
Hint: It's not a bag.
By Florrie Alexander
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People in London, Paris and New York Keep Coming Back to This Elegant, Effortless Staple
The internationally acclaimed wardrobe basic.
By Humaa Hussain
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The 4 Cosy Pieces Every Fashion Person Has in Their Cold-Weather Wardrobe
Winter heroes.
By Harriet Davey
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I Have Expensive Taste But a Small Budget—This Is Where I Find the Best Affordable Cashmere
Jump(er) to it!
By Natalie Munro
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My Coolest Colleague Just Told Me This "Dated" Trainer From the 2010s Is Back
I can’t believe it either.
By Imani-Nia Francis-Tsolaki
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I'm Convinced That H&M Makes the Chicest Winter Basics—These 19 Pieces Prove It
Warm and elegant.
By Florrie Alexander
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I’ve Spent Years Shopping for the Hard-to-Buy-For Men in My Life—These Christmas Gifts Always Win
You'll get all the brownie points with these picks.
By Marina Avraam
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Spotted in London: This Jeans and Boot Combo Is the Key to Effortless Winter Dressing
Confirmed.
By Natalie Munro
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This Is the Outerwear Styling Trick French Women Are Turning to This Winter
So simple, so chic.
By Humaa Hussain
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I Just Tried on So Many Barrel-Leg Jeans—These 4 High-Street Pairs Impressed Me the Most
Sizing, colour and fit guidance included.
By Florrie Alexander
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I Can Spot an It Heel a Mile Away—These 7 Designer Styles Will Dominate 2026
Buy now, wear forever.
By Felicia Pennant
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Trust Me: I'm a Stylist—These 5 Unexpected Accessories Will Take Off in 2026
The bigger, the better.
By Sophie Robyn Watson
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I’m Convinced That Zara, COS and H&M Make the Chicest Knits—These 12 Styles Prove It
Staple winter styles.
By Jazzria Harris
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7 Chic Christmas Eve Outfits You’ll Want to Wear Beyond the Festive Period
'Tis the season.
By Ava Gilchrist
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7 Incredibly Chic Trends That Will Define Luxury in 2026
From mocha shades to tactile finishes.
By Florrie Alexander
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I Spent Hours Searching—These Are the Best Wool Coats for Every Budget
The cold is calling.
By Avalon Afriyie
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I'm a Fashion Editor Living in London—This Is the Coat, Jeans and Trainers Formula I'm Seeing Everywhere
Simple yet so stylish.
By Chloe Gallacher
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Not Berets, Not Breton Stripes—The 49 Chicest French Fashion Brands That Parisiennes Actually Shop From
Très chic.
By Hannah Almassi