Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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I’ve Done the Research: These Are the 7 Powerful Trends Insiders Are Deeming Cool for 2026
And you can put your own spin on them.
By Felicia Pennant
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The Results Are In: These Are the 25 Best-Selling Fashion Buys of 2025
From high street to high end.
By Florrie Alexander
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Zara’s Reversible Jacket Sold Out Instantly—But This New Faux-Fur Version Is Even Chicer
It won't be here by New Year's.
By Florrie Alexander
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Step Aside, Black and Brown—These Are the Colours We’re Wearing This Trending Coat Style In
They're just… wow.
By Humaa Hussain
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I Track Trends for a Living—5 Shoe Colours That I Guarantee You Will be Big in 2026
A fresh palette.
By Brittany Davy
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‘Tis the Season for the Pub—7 Effortless Outfits Perfect for Occasions at Your Local
British fashion = pub fashion.
By Imani-Nia Francis-Tsolaki
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If Simple Elegance Is Your Vibe Right Now, You'll Probably Want to Try These 7 Chic Outfits
Get inspired.
By Judith Jones
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Every Fashion Person I Know Agrees: These 11 It Bags Are Elegant, Cool and Certified Future Classics
They all have one thing in common.
By Emily Dawes
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My Friend Asked Me How To Look Chic in Cold Weather—11 Expensive-Looking Pieces I’m Recommending
Expert approved.
By Maxine Eggenberger
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15 Expensive-Looking H&M Basics That Will Make You Look Instantly Elegant
You're welcome.
By Remy Farrell
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Move Over, Ripped Jeans—This Niche Denim Trend Is Preparing for a 2026 Takeover
Not your average indigos.
By Felicia Pennant
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5 Ways French Women Are Making Jeans and a Sweater Look Less "Boring" and More 2026
Simple pieces, elevated the French way.
By Stephanie Sofokleous
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I Check Zara Every Day—35 New Pieces I Predict Will Sell Out First
Just so good.
By Maxine Eggenberger
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The "Dated" Cardigan Trend Stylish People Will Be Wearing With Jeans All Season Long
An oldie but a goodie.
By Natalie Munro
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I Spot Trends for a Living—7 That Are Perfect for Minimalists
The runways have turned wearable.
By Lauren Cunningham
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17 Classic Items You'll Find in a Minimalist's 2026 Capsule Wardrobe
Less is always more.
By Maxine Eggenberger
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7 Deeply Chic Outfits Stylish People Across Europe Are Rotating Right Now
Take note.
By Natalie Munro
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The Hardest-Working Staples to Buy Now and Love Forever
A ready-made capsule.
By Emma Spedding
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15 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
A ready-made capsule.
By Poppy Nash
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7 Winter-Wardrobe Staples to Carry You Through the Cold Snap
Baby, it's cold outside.
By Joy Montgomery
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5 Timeless Outfit Formulas Stylish People in Paris, London and Stockholm Come Back to Every Winter
Nothing short of perfection.
By Lauren Cunningham
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The Margaux Bag Has Been Discontinued, But The Row Has Unveiled Its Successor, and It Might Be Even Chicer
The next It bag has arrived.
By Florrie Alexander
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Effortless French Elegance Is Shaping My 2026 Wardrobe—19 H&M, Zara and COS Pieces That Deliver
Je suis obsessed.
By Marina Avraam
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It's Decided: These Are the Definitive It Items French Women Will Be Wearing in 2026
Grown-up classics.
By Sophie Robyn Watson
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Style Resolutions: The 7 Trends Our Fashion Editors Will Be Wearing in 2026
Spring wish lists at the ready!
By Sophie Robyn Watson
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Chic Londoners Know This Denim Trend Goes Perfectly With Flat Boots—See How Keira Knightley Styled It
Crop to it.
By Drew Elovitz
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2026 Will Be My Best-Dressed Year Yet—7 Elevated Outfits That Will Get Me There
New year, new looks.
By Brittany Davy
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7 Easy Yet Polished Jeans-and-Jumper Outfits I Want to Wear All Winter Long
It's time to bundle up.
By Bébhinn Campbell
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Trust Monikh: 18 Chic Pieces I'm Considering Adding to My Capsule Wardrobe
Staples to see you through.
By Monikh Dale
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I'm a Fashion Editor—6 Comfy Yet Classic Outfits I Always Come Back to
Top-tier comfort.
By Sophie Robyn Watson