Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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Brr… It's Cold Out! 17 Chic Winter Wardrobe Staples Suitable for Snow
Wrap up warm.
By Natalie Munro
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I Just Tried On So Many H&M Jeans—These 6 Pairs Were Honestly Amazing
I'm impressed.
By Emily Dawes
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Our Top 5 Best-Dressed Celebs From the 2026 Critics' Choice Awards
See the stunning looks.
By Judith Jones
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Pinterest Just Predicted the Biggest Trends of 2026—5 I Know Will Go the Distance
Your vision-board cheat sheet.
By Annie Wheatland-Clinch
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I'm a Fashion Editor Living in Paris—7 Chic 2026 Colour Trends I've Spotted All Over the City
Spin the colour wheel, à la the French.
By Avalon Afriyie
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It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
A fashion editor's favourites.
By Sophie Robyn Watson
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I’ve Done the Research—These Are the Flat-Shoe Trends That Look Chicest With Cigarette Jeans
Trust me.
By Natalie Munro
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15 New Anti-Trend Items That Have My 59-Year-Old Mum and I Hooked Right Now
The ultimate shopping list.
By Poppy Nash
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It’s Official: These Are the 21 Chicest Long Wool Coats for 2026
I keep seeing them everywhere.
By Imani-Nia Francis-Tsolaki
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I'm a 4'11" Fashion Editor—These Are the Petite-Friendly Pieces I’ll Be Shopping in the January Sales
Smart sale shopping.
By Jazzria Harris
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5 Expensive-Looking 2026 Trends M&S Is Already Backing
You'll want to see these.
By Harriet Davey
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I’m a Shopping Editor with High Standards—15 Incredibly Chic Pieces on My 2026 Wish List
My dream scenario.
By Marina Avraam
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These Trousers Are a Capsule-Wardrobe Staple—9 Fresh Ways to Wear Them That Are Sure to Invite Compliments
The building block of your best 2026 looks.
By Sophie Robyn Watson
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Sorry, Black and Brown Leggings—Style Insiders Will Be Working Out in This Trending Colour Combo in 2026
New year, new workout outfits.
By Ava Gilchrist
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Yes, Zara Is Noticeably More Elegant in 2026—17 New-In Pieces I'm Telling My Friends About
Faux fur! Suede! Denim!
By Marina Avraam
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It’s Here: The 2026 Trainer Trend the Chicest Dressers Will Be Wearing for the Rest of the Year
Confirmed.
By Natalie Munro
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I've Been a Stylist for 12 Years—5 Wardrobe Hacks Fashion Insiders Will Swear By in 2026
Easy yet effective.
By Harriet Davey
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I Studied the Best-Dressed Women in London—5 Outfit Formulas I Know They'll Wear on Repeat This Year
This way to fresh styling inspo.
By Katie Sims
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Ask Any Fashion Editor—This Will Be the New Trending Bag of the Season
It's simply stunning.
By Humaa Hussain
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5 Top Trends Everyone Will Be Wearing With Jeans, Leggings and Skirts in 2026
Elegant and easy to style? Yes, please!
By Brittany Davy
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Hold the Jeans and Leggings—Everyone With Good Taste Is Wearing Trainers With These Trousers Instead
Every fashion person is co-signing this unexpected combo.
By Kelsey Stewart
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7 Simple, Anti-Trend Outfits With Jeans French Women Always Rely On
Denim has never looked so chic.
By Jess Kelham-Hohler
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I Tried This Incredible Jacket Weeks Ago and Can’t Stop Thinking About It—I’m Buying It for Payday
A worthwhile investment.
By Florrie Alexander
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You Asked, We Answered: The 6 Chicest 2026 Jeans Trends to Know
Put the barrel-legs on pause...
By Ava Gilchrist
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I'm 5'2" and Hate Trying on Jeans, But These 7 Pairs Changed Everything
A shortcut to style.
By Chiara Perera
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How to Build a Capsule Wardrobe That Really Will Last a Lifetime
Invest now, wear forever.
By Maxine Eggenberger
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Every Fashion Person I Know Raves About These Jeans—These Are the Best Pairs for Style and Fit
Our editors wear them a lot.
By Allyson Payer
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I'm a Picky Jeans Shopper—Finally, I Tried on the Pair Fashion People Always Recommend
They live up to the hype.
By Florrie Alexander
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7 Easy Cool-Girl Outfits With Jeans That Scandi Women Are Currently Wearing on Repeat
How to channel Copenhagen cool.
By Remy Farrell
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My Goal This Winter Is to Look Elegant, Rich and Classy—7 Jumper Outfits That Nail the Brief
Using one key wardrobe staple.
By Harriet Davey